The Challenge
A well-known candy manufacturer needed a single digital platform to manage several brand websites. Each product line required its own look and marketing flexibility, but the company also wanted centralized control to simplify maintenance and avoid duplicate work. Their existing WooCommerce setup did not fit non-commerce product showcases. Seasonal campaigns meant constant redesigns, and marketing teams wanted more engaging, interactive features to connect with customers.
The Solution
The solution was a WordPress multisite platform that brought all brand websites into a single system. This made management easier, simplified version control, and allowed resources to be shared while still keeping each brand’s unique identity.
Key components included:
- Multisite Management & Versioning – Centralized administration and version-controlled deployments across all brand sites.
- Custom Product Catalog – Migration from WooCommerce to a bespoke catalog system optimized for product presentation and flexibility.
- Google Maps Integration – Store locator functionality allowing consumers to easily find retail locations.
- Seasonal & Campaign Adaptability – Rapid rollout of holiday themes, campaign-specific layouts, and promotional features.
- Animations & Interactive Design – Subtle animations and interactive elements to enhance brand engagement.
- Marketing Support – Ongoing technical support for marketing initiatives, ensuring smooth campaign launches and adjustments.
The Results
The new platform cut down on overhead, improved efficiency, and gave marketing teams much more flexibility. Seasonal campaigns that once took three days to launch could now be ready in under an hour. Product showcases became more engaging, and the built-in store locator made it easier for consumers to connect with retail partners. The result was a system that offered both long-term stability and the speed needed for rapid marketing campaigns.